Singer Beyoncé has uploaded a series of interesting images on her Instagram handle recently. This is to highlight her partnership with renowned sportswear manufacturer Adidas.

Finally, after much speculation, Queen Bey and Adidas have confirmed the deal. Also, they have gone all out to create a buzz.

As part of the partnership, Adidas will manufacture apparel and shoes. This will be in addition to the re-launch of Ivy Park that is Beyoncé’s athleisure brand.
The Grammy-winning singer posted 2 pictures; they have garnered over 3.5 million views in the first hour.

In the images, making for a colorful display, she is sporting a red jumpsuit while posing in a room that is packed with a range of Adidas shoes.

In one image, you can see her lying down barefoot amid the freshly-launched Adidas Ivy Park Collection.

Then, in another image, you can see her leaning against the glass wall in the room.

More so, she has put up a video where she is seen getting her hair done. You can, also, see that her nails exhibit the 3-striped manicure – that is the Adidas signature.

Beyoncé, presently, is the news for her documentary that is Homecoming: A Film by Beyoncé; the film premiered on Netflix on April 17, 2019.

Apparently, she was the headliner of the 2018 Coachella Valley Music and Arts Festival. Here, she performed on April 14th and 21st at California’s Empire Polo Club in Indio. Her act was to pay homage to the United States’ historically black colleges and universities (HBCUs). The film presents and gives a closer look at her iconic Coachella performance.

Moreover, the film’s end credits feature the American singer’s remake of ‘Before I Let Go’ that is by Frankie Beverly and Maze. Also, the film’s soundtrack that is Homecoming: The Live Album will include the single.

Both Beyoncé and Ed Burke are the film’s directors. And the project’s executive producers are Erinn Williams and Steve Pamon.

14 thoughts on “The Beyoncé-Adidas Connection”
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