In today’s times, companies are employing various strategies to stay ahead of the digital curve when it comes to promoting their brands. Content marketing is a viable option for reaching these goals. For this reason, you simply must adopt the latest content marketing trends.
First of all, you must know that content marketing is a set of marketing activities that emphasize upon delivering valuable content to the targeted audience and prompting them to take action. This, in turn, helps to drive higher profits for companies.
However, keep in mind that when drafting effective content marketing strategies, you must learn about the brand’s persona. Also, keep in mind your marketing objectives. Only then, you must structure content and as per your brand’s character.
Some content marketing tactics that companies use are videos, social media, worksheets, slide decks, case studies, blogs, infographics, white papers, ebooks, and cheat sheets – to name a few. Read on to know more on the same.
Post high-quality videos on Youtube and Facebook. Also, try to keep them as timeless so you do not have to constantly keep updating them over time.
- Social Media
Keep in mind that different social networks cater to varied types of users. You must frame your content marketing strategy whilst bearing in mind the social media consumption habits of your target audience for gaining maximum mileage from your investment in the medium. The popular social media sites are LinkedIn, Facebook, Twitter, and Pinterest.
- Slide Decks
Break down complex ideas into simpler versions in slide decks. Also, use minimal text and elucidate more through images when using them.
- Case Studies
Where case studies are concerned, your content must focus on numbers and stories. By doing so, your content emphasizes upon value and end results.
Under infographics, use a mix of info and graphics. Also, make sure to use minimal text and convey your idea more through images for greater user participation.
Blogs are an effective way to cross-promote other content. However, be consistent in posting your blogs for keeping the readers coming back for more.
Whitepapers are more educational in nature. They make use of professional language. Additionally, graphics are kept to the minimum in them.
As part of your content marketing strategy, you must design your workbook resources for print and make them as interactive as possible.
- Cheat Sheets
In cheatsheets, restrict the pages to 2-3 at the most. Also, format the text for easy reading and avoid using big-sized images.
Attempt to educate and not entertain when using ebooks as part of your content marketing strategy. Moreover, be sure to use only professional language when using them.
Content Marketing & SEO
To gain maximum mileage from your investment in content marketing, you must consider the use of SEO protocols as well. By doing so, you can climb the ranking charts of the search engine research pages and popularize your website amongst the browsers.
If you thought content marketing is a simple waste of time, you’re wrong. In fact, you must consider investing in the medium to reap rich rewards. Marketers are focusing on using content as a vehicle, and they’re not merely aiming to sell their products. Also, content marketing offers new brands an opportunity to enter the market and grab a considerable part of the market share.
Furthermore, remember that staying invested in content marketing is profitable only in the long run, and you may not perceive the desired results within a short time span. Thus, there is need to be patient and remain invested to rake in high profits in the long run.